SAME SIDE.

"Same Side" by IBT Celly, shot in Pittsburgh, PA by MultiMediaVisualz, is a high-energy, street-certified visual that captures brotherhood, loyalty, and the reality of sticking with your day ones. Filmed at Goat Milk Fudge Film Studio, the video mixes raw street energy with a creative, studio-set vibe.

IBT Celly delivers aggressive, confident verses in front of custom lighting setups, graffiti backdrops, and smoke-filled frames that elevate the gritty tone of the song. The visuals are tight and stylish — with fast cuts, motion blur, flashes of VFX, and camera moves that follow the beat with precision. Surrounded by his crew, Celly brings authentic presence and charisma, making it feel like the whole squad is on the “same side” — no fake vibes, just loyalty and realness.

MultiMediaVisualz fuses performance, aesthetic, and energy into a clean but rugged visual that represents the streets of Pittsburgh while giving it an elevated, cinematic look. It’s a bold anthem of unity, captured with style and raw intent.